The Business Insight Process

Step 1

Step 2

Step 3

Step 4

Step 2.

Your use of all communication/distribution channel forms are reviewed to determine the extent and manner they can be incorporated into the strategy. This includes your effective use of the Internet.

Sample Feedback: This is an analysis of the basic factors that should be present in any good implementation of an Internet web site. A high rating indicates a good implementation.

Rating	Immediate contributing factors	Weighting
0	Your site is not (nor planned to be) linked with many other sites	10
0	Your site's e-commerce is minimally integrated with your business operations	10
70	Your site regularly appears at the top of popular search engine hit lists	10
90	Your site is well leveraged through other public materials	10
100	You regularly review site activity logs	10
100	A domain name that reflects the concept of the site is positive	10
100	Your site is well protected from unauthorized access	10
100	Your site automatically follows up customer/prospect visits with an e-mail	10
NA	Your customer's data is poorly protected from unauthorized access	10
70	Evaluation

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