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Overview
1. Focus on Potential
2. Know Buyer's Needs
3. Anticipate Obstacles
4. Track Sales Process
5. Forecast Accurately

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Insight for Sales Strategy®

Anticipate Obstacles to Closing Sales
Don't tell another story of "the big one that got away" because of key factors that were unknown or discovered too late to make a difference. Insight for Sales Strategy will reveal the pitfalls and obstacles early enough for you to focus your strategy.
Identify the Risks
Numerous risks to the customer are analyzed and problems are automatically identified with red flags. Click on the red flag for an explanation of the problem and receive suggestions on overcoming the obstacle.

The customer in this example will be required to add staff in order to implement the product being sold. This “heads-up” allows the sales rep to customize his proposal in a way that alleviates this concern before it becomes a major issue.

Influence the Decision Makers
Major problems can occur if you are selling a highly technical product and the Gatekeeper, or technical buyer, is not in favor of your sale.

Here is an example of a Gatekeeper who is not competent to make the technical judgment about your product. He is familiar with the technology but has not been properly educated about your product. Plus, he is unsophisticated and does not really understand his role.

Insight for Sales Strategy can warn you to spend more time educating him about your product and better equip him for his role in this decision process.
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