1. Analyze Potential
2. Recognize Strengths
3. Develop Tactics
4. Measure Success
5. Action Plan
Plan Write for Sales
Develop Your Tactics
Plan Write for Sales guides you to develop a comprehensive tactical plan to achieve your success.
The marketing process, sales process, organization, and infrastructure
will be developed and documented to provide an integrated and orchestrated penetration of the market.
Address Relevant Issues
You will be assured of a well thought out and complete tactical plan. As with
the strategy development, you will have rationale and examples throughout the
entire process to help you write your plan.
- Describe the various departments
within your organization, showing reporting relationships and explaining the
responsibilities of each department.
- Describe key responsibilities, your
philosophy of compensation, expected growth and turnover, requirements for and
methods of delivering employee education, your employee review process, and
your projections for numbers and compensation of employees.
- Address the facilities, equipment,
and tools that your organization provides in support of the sales effort.
- Describe how your organization will
involve publicity, advertising, a web site, direct mail, cold calling, sales
literature, product/service demonstrations, and much more.
- Describe the various aspects involved
in effectively selling your offerings.
- Address sales quotas and the method
for making revenue & expense projections.