Success Magazine
Jenny McCune

Consultant-in-a-Box

A Program That Probes Your Business
for Strengths and Weaknesses

If you're a successful entrepreneur, chances are you learned about business through trial and error and applying your gut instincts. You know how painful -and costly - that approach can be. Have you ever wondered how things would have turned out if you'd hired a big-time consultant or had your business evaluated by the Harvard Business School? Business Resource Software Inc., a software developer in Austin, Texas, gives you a similar opportunity with its Business Insight. The company calls it "An expert System for Strategic Analysis."

Business Insight is more than a collection of financial models and formulas; It's more like a sage mentor. The program judges numeric and non numeric factors, everything from the strength of your management team to the stage of growth your market is in. Its analysis is rock solid, built from 40 business books that include the teachings of Michael Porter and other management experts. Whether you're starting a business, launching a new product, or revamping your marketing, Business Insight will give you valuable input and help you improve your strategy.

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