Expert Edition generates 3D Charts to evaluate your strategy.
Each chart is accompanied by a full explanation of the strengths and weaknesses of your marketing strategy.
You may choose to insert any of these charts in your business plan
to document your strategy for success:
- Industry Attractiveness
- Competitive Advantage
- Position Evaluation Graph
- Price / Quality Matrix
- GE Business Screen
- Boston Consulting Group Matrix
The horizontal axis represents the market share relative to the industry leader.
The leader will always be displayed on the far left of the chart.
The vertical axis represents the market growth rate for the industry.
The cash flow situation is different in each quadrant, which leads to the following classifications:
Stars: High-growth, high-share businesses that are likely to generate enough cash to be self-sustaining.
Cash cows: Low-growth, high-share businesses that generate excess cash that can be used to support other business units (especially question marks) and R & D efforts.
Question marks: High-growth, low-share businesses that normally require a lot of cash to maintain or increase their share.
Management must often either invest additional cash to convert these business units into stars or divest themselves of the offering.
Dogs: Low-growth, low-share businesses that are often cash traps.
Your enterprise lies in the question mark cell of the matrix. Maintaining or increasing your market share will require a heavy investment.
All new products and services begin here.
Consider investing additional cash to convert this business to a star.
- Risk Matrix
- Environmental Factors
- Number and Size of Advantages
- Market Forces
- Product / Market Profitability
- Capability and Propensity to Attack
- Competitor Capabilities and Response
- Portfolio Summary Matrix
- Generic Strategies
- Offering / Market Evolution Portfolio Matrix
- Offering / Market Strategy
- Directional Policy Matrix
- Business Risk Analysis
- Competitor Analysis
- Offering Life Cycle / Customer's Loyalty
- Tendency to Buy
- Consumer Decision-making
- Industrial Decision-making
- Segmentation Matrix
- Margin / Return Model
- Offering and Market Change
- Market Growth / Development Activity
- Types of Product / Service
- Price Sensitivity / Perceived Differences
- Offering Life Cycle and Price
- Retail Pricing
- Pricing Strategy
- The Brand / Commodity Matrix
- Offering Life Cycle and Promotion
- Use of Advertising and Personal Selling