Business Resource Software, Inc.
Business Resource Software (BRS), Inc. develops and sells
business planning products that prove out business ideas, make them better, and
guide companies toward revenue. Its business, marketing, sales and pricing
planning software has been purchased by over 50 percent of the Fortune 500
companies in the US, but also accommodates one-person start-ups. BRS products have received
favorable reviews by customers and media, gaining wide acceptance across
several industries in the US, Europe and Canada.
A privately held company, BRS has remained profitable for
over 25 years of economic and technology shifts, and its products help
customers do the same. In fact, BRS products are still being conceptualized and
developed by its co-founders, ensuring continuity in product quality and an
intense personal investment in customer satisfaction. These co-founders, Kent
Ochel, Jerry Spencer, and Bert Brown integrate their years of business, industry, planning
and operations experience with technology for practical, efficient,
cost-effective and user-friendly products. The concepts and platforms behind
BRS products can be adapted to any business – brick-and-mortar, Internet, or
service – and to internal transitions and external influences. Many failed
companies would have regrouped, refocused, or otherwise revamped, had they
taken advantage of BRS products – using pricing, selling, profit, competitive
landscape, barriers and demand as determinants of success and failure.
Kent, Jerry, and Bert have a proven record of business and
operations with over 60 years of combined experience in strategic planning,
computer programming, software development, and in guiding emerging technology
concepts to development. Starting at IBM in New York in 1962, Kent
also worked at Boeing before launching his own business and eventually working
as COO for MRI Systems in Austin, Texas,
where he met Jerry and Bert. The three saw MRI through its sale to Intel in 1978 and
stayed until 1984, when they founded BRS.
The first product, Business Insight®, was brought to
market in 1991 and gained recognition in several computer and industry
publications. That success prompted Jerry and Kent to parse out business
elements into full products to more fully support the booming small business
market. The first immediate result was Plan Write® for Business, followed in
1994 by Plan Write for Marketing. Subsequent products include: Quick Insight®
(1996); Plan Write Expert Edition (1997); and Insight for Sales Strategy
(1999), the first expert system tool to enter the growing Sales Force
Automation category. Four additional products were introduced in 2001 in
technology marketing, pricing, sales and planning collaboration to round out a
full suite of business planning products.
BRS was built based on concepts of using a personal,
hands-on approach to deliver practical applications that businesses can use to
bring a successful product or service to the marketplace. The company has
sustained its “Insight for Marketing Excellence” approach while proving that a
small company can delivery quality and integrity to customers of every size.
BRS product reviews have been featured in such publications as PC Magazine,
Information Week, Newsweek, Business 2.0, Success and Home Office Computing.
Company headquarters are in Georgetown, Texas 78628.
The telephone number is