Business Resource Software, Inc.

Marketing Strategy
planning tools:

Marketing Strategy
Develop the best strategy based on proven business models.

Pricing Strategy
Maximize profits
or capture market share with a customized pricing strategy.

Sales Strategy
Formulate sales strategy and tactics and get coaching to close more sales.

Marketing Plan
Plan and implement your marketing strategy with professional guidance.

Test New Ideas
Forecast the success potential of entering new markets or introducing new products.


Michael Porter Five Forces Model

Wanting to incorporate Michael Porter's Five Forces Model into your marketing strategy?
Business Insight® will do this for you automatically.

Michael Porter described a concept that has become known as the "five forces model". This concept involves a relationship between competitors within an industry, potential competitors, suppliers, buyers and alternative solutions to the problem being addressed. We used the five-forces model as a basic structure and built on it with concepts from the works of many other authors. The result was a model with over 5,000 relational links.

Five Forces Model from Michael Porter

While each industry involves all of these factors, the relational strengths vary. Business Insight® uses input from the user to create a unique model of their industry. Then thousands of "rules" are applied to evaluate hundreds of marketing and business concepts as they relate to the user's unique circumstances. This results in a set of analyses, including:

  • a success potential rating in eleven key areas
  • a list of strategic strengths and weaknesses
  • observations on strategic inconsistencies
  • a written critique of your strategy
  • a graphic analysis of key marketing concepts
  • a written draft of a marketing plan

Business Insight® will also show you where you can improve your strategy for any given business concept. It will even compare your strategy to your competition!

To learn more about software that implements Michael Porter's five forces model, click here for a detailed product description of Business Insight®.

Online Sample
A summary report generated from your data to illustrate the expert system process.
SWOT Analysis
Business Insight fully implements the SWOT approach to analyzing the strengths and weaknesses of your business.
Five Forces Model
Business Insight is based upon the five forces model (first defined by Michael Porter) and other authors and business experts.
Factors included
A sample list of the hundreds of factors considered by the expert system rules in Business Insight.
Why Plan?
Why Plan Well?
A list of the issues resolved by using Business Insight to evaluate the process of change in your business.
Comments from users who have used Business Insight to clarify their strategies and achieved success.
Marketing Strategy
Business Insight evaluates your marketing strategy against expert system rules.

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Business Resource Software, Inc.
Georgetown, Texas 78628
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