Business Insight creates charts to describe your position in the market.
The expert system evaluates your business in comparison with your competition and the market.
Each graph shows areas where you excel or drag behind.
Choose any chart:
Potential Generic Strategies
Environmental Risk Matrix
Tendency to Buy
Product & Market Change
Industrial Decision Making
Product Life Cycle
Capacity & Propensity to Attack
Product Market Profitability
Boston Consulting Group Matrix
Product Competitive Position
Marketing Strategy Matrix
Directional Policy Matrix
Business Risk Analysis
Description of the Model|
The form of your product or service and the makeup of your prospect base will influence how you structure your promotion.
If you are offering an improved version of the same product or service to the same customer/prospect base then no changes should be required.
On the other end of the spectrum, a new product or service going to a new prospect base calls for a new and innovative approach to promotion.
In between circumstances require a more subtle approach to promotional changes.
Characterize Your Enterprise|
The expert system will position your enterprise on the chart
based upon your description of:
You can trace through the supporting analysis and its conclusions, adjusting your input
until you are satisfied your description accurately characterizes your enterprise.
- product function
- buyer history
|Analysis of Your Enterprise Position|
The product remains the same, but is now offered to a new market. There will be new competitors and a new marketing mix.
The product is changing, and is now offered to a new market. There will be a new appearance, new features and benefits and new competitors.
This is the most complex change. New technology, new price, new promotion, and new competitors call for new strategy.
The product remains the same, but the marketing mix, price, and promotion are re-blended.
Change the name, appearance, costs and the marketing mix.
The new product appears in a conspicuous manner drawing attention to new technology and materials. Change the name, appearance, costs and the marketing mix.
Neither the product or market is changing. Maintain the status quo.
No change in marketing, but changes in the product must provide greater competitive advantage.
No change in marketing. The new product creeps quietly into the market without fanfare.