Business Resource Software, Inc.


more information:

Overview

Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind.

Choose any chart:
Competitive Advantage
Potential Generic Strategies
Strategic Factors
Environmental Factors
Environmental Risk Matrix
Tendency to Buy
Price Sensitivity
Product & Market Change
Industrial Decision Making
Product Life Cycle
Capacity & Propensity to Attack
Sales Volume
Product Market Profitability
Boston Consulting Group Matrix
Product Competitive Position
Industry Attractiveness
Marketing Strategy Matrix
Directional Policy Matrix
Business Risk Analysis
Market Forces
Internal Factors
 

Description of the Model
This is a two-dimensional grid that focuses on the choice between reducing costs or building in more value to the customer. Each of the four quadrants has different implications in terms of suggested strategy.
  Characterize Your Enterprise
The expert system will position your enterprise on the chart based upon your description of:
  • product quality
  • product availability
  • prospect knowledge level
  • buyer objectives
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.
Analysis of Your Enterprise Position
Commodity Transitional Hybrid Specialty
High Price Sensitivity
Few Perceived Differences
High Price Sensitivity
Many Perceived Differences
Low Price Sensitivity
Few Perceived Differences
Low Price Sensitivity
Many Perceived Differences
A commodity strategy is recommended. Efforts should be exerted to increase the firm's market share thereby lowering marginal costs. A transitional strategy is suggested. Emphasize the quality of your product, but be ready to respond to competitor product improvements that attract customers. A hybrid strategy is recommended. You should avoid price wars and talk quality. A specialty strategy is recommended. You should initiate or continue efforts to differentiate your offering.

The prospects perceive many differences in your product and the price is low. A commodity strategy is recommended. Efforts should be exerted to increase the firm's market share thereby lowering marginal costs. A transitional strategy is suggested.  Emphasize the quality of your product, but be ready to respond to competitor product improvements that attract customers. A hybrid strategy is recommended. You  should avoid price wars and talk quality. A specialty strategy is recommended. You should initiate or continue efforts to differentiate your offering.

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Business Resource Software, Inc.
Georgetown, Texas 78628
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