more information: Overview Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind. Choose any chart: Competitive Advantage Potential Generic Strategies Strategic Factors Environmental Factors Environmental Risk Matrix Tendency to Buy Price Sensitivity Product & Market Change Industrial Decision Making Product Life Cycle Capacity & Propensity to Attack Sales Volume Product Market Profitability Boston Consulting Group Matrix Product Competitive Position Industry Attractiveness Marketing Strategy Matrix Directional Policy Matrix Business Risk Analysis Market Forces Internal Factors   Description of the Model This is a two-dimensional grid that focuses on the choice between reducing costs or building in more value to the customer. Each of the four quadrants has different implications in terms of suggested strategy.   Characterize Your Enterprise The expert system will position your enterprise on the chart based upon your description of: product quality product availability prospect knowledge level buyer objectives You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise. Analysis of Your Enterprise Position Commodity Transitional Hybrid Specialty High Price Sensitivity Few Perceived Differences High Price Sensitivity Many Perceived Differences Low Price Sensitivity Few Perceived Differences Low Price Sensitivity Many Perceived Differences A commodity strategy is recommended. Efforts should be exerted to increase the firm's market share thereby lowering marginal costs. A transitional strategy is suggested. Emphasize the quality of your product, but be ready to respond to competitor product improvements that attract customers. A hybrid strategy is recommended. You should avoid price wars and talk quality. A specialty strategy is recommended. You should initiate or continue efforts to differentiate your offering.

Copyright © 1994-2008 Business Resource Software, Inc. privacy  ¦   sitemap

	(800)423-1228 Business Resource Software, 2013 Wells Branch Pkwy #206, Austin, Texas 78728 International: (512)251-7541        Fax: (512)251-4401
Recommend this site to a colleague.