Business Resource Software, Inc.


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Overview

Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind.

Choose any chart:
Competitive Advantage
Potential Generic Strategies
Strategic Factors
Environmental Factors
Environmental Risk Matrix
Tendency to Buy
Price Sensitivity
Product & Market Change
Industrial Decision Making
Product Life Cycle
Capacity & Propensity to Attack
Sales Volume
Product Market Profitability
Boston Consulting Group Matrix
Product Competitive Position
Industry Attractiveness
Marketing Strategy Matrix
Directional Policy Matrix
Business Risk Analysis
Market Forces
Internal Factors
 

Description of the Model
Buying decisions are influenced by many factors. Two of the most important factors are the nature of the product itself and the extent to which the customer knows and trusts the supplier. This chart illustrates the relationship between these factors as it relates to you and your competitors.
  Characterize Your Enterprise
The expert system will position your enterprise on the chart based upon your description of:
  • product features
  • proprietary technology
  • performance advantages
  • awareness of need
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.
Analysis of Your Enterprise Position
Promotion You Have It Made Focused Differentiation Advertising
Well-known Company
Me-too Product
Well-known Company
Unique Product
Unknown Company
Me-too Product
Unknown Company
Unique Product
Your company is well known but your product offers little differential advantage over its competition. The success you can expect will depend largely on your skills in sales and your efforts in the general promotion of your product. This quadrant implies success. Most of your customers will re-buy from you most of the time if you fall into this category. Most customers will not buy from you. Your best chance for survival is to differentiate your product to make it attractive for some sub-group of customers. It is going to be difficult. Customers are suspicious about dealing with companies which are unknown even if they have superior products. Your success depends on the impact that sales and advertising make on your image. You must focus your efforts in these areas of marketing to be successful.

You have a unique product, but the prospect does not know this. Advertising is key. Your company is well known but your product offers little differential advantage over its competition.  The success you can expect will depend largely on your skills in sales and your efforts in the general promotion of your product. This quadrant implies success. Most of your customers will re-buy from you most of the time if you fall into this category. Most customers will not buy from you. Your best chance for survival is to differentiate your product to make it attractive for some sub-group of customers. It is going to be difficult. Customers are suspicious about dealing with companies which are unknown even if they have superior products.  Your success depends on the impact that sales and advertising make on your image.  You must focus your efforts in these areas of marketing to be successful.

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Business Resource Software, Inc.
Georgetown, Texas 78628
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