more information: Overview Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind. Choose any chart: Competitive Advantage Potential Generic Strategies Strategic Factors Environmental Factors Environmental Risk Matrix Tendency to Buy Price Sensitivity Product & Market Change Industrial Decision Making Product Life Cycle Capacity & Propensity to Attack Sales Volume Product Market Profitability Boston Consulting Group Matrix Product Competitive Position Industry Attractiveness Marketing Strategy Matrix Directional Policy Matrix Business Risk Analysis Market Forces Internal Factors   Description of the Model Buying decisions are influenced by many factors. Two of the most important factors are the nature of the product itself and the extent to which the customer knows and trusts the supplier. This chart illustrates the relationship between these factors as it relates to you and your competitors.   Characterize Your Enterprise The expert system will position your enterprise on the chart based upon your description of: product features proprietary technology performance advantages awareness of need You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise. Analysis of Your Enterprise Position Promotion You Have It Made Focused Differentiation Advertising Well-known Company Me-too Product Well-known Company Unique Product Unknown Company Me-too Product Unknown Company Unique Product Your company is well known but your product offers little differential advantage over its competition. The success you can expect will depend largely on your skills in sales and your efforts in the general promotion of your product. This quadrant implies success. Most of your customers will re-buy from you most of the time if you fall into this category. Most customers will not buy from you. Your best chance for survival is to differentiate your product to make it attractive for some sub-group of customers. It is going to be difficult. Customers are suspicious about dealing with companies which are unknown even if they have superior products. Your success depends on the impact that sales and advertising make on your image. You must focus your efforts in these areas of marketing to be successful.

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