|Your company is well known but your product offers little differential advantage over its competition. The success you can expect will depend largely on your skills in sales and your efforts in the general promotion of your product.
||This quadrant implies success. Most of your customers will re-buy from you most of the time if you fall into this category.
||Most customers will not buy from you. Your best chance for survival is to differentiate your product to make it attractive for some sub-group of customers. It is going to be difficult.
||Customers are suspicious about dealing with companies which are unknown even if they have superior products. Your success depends on the impact that sales and advertising make on your image. You must focus your efforts in these areas of marketing to be successful.|