Description of the Model
This is a graphical display of strategic factors.
The strongest enterprise would have all points at the outer limit of the chart.
Each factor is rated between zero and one hundred.
To have a reasonable chance for successful implementation of your marketing strategy,
each of the strategic factors should have a rating of 70 or higher.
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Characterize Your Enterprise
The expert system will position your enterprise on the chart
based upon your description of:
- market penetration
- demographic trends
- price sensitivity
- product differentiation
- competitor's staying power
- proprietary technology
- competitive rivalry
You can trace through the supporting analysis and its conclusions, adjusting your input
until you are satisfied your description accurately characterizes your enterprise.
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