Description of the Model|
This is a graphical display of critical internal operations factors.
The strongest enterprise would have all points at the outer limit of the chart.
Each factor is rated between zero and one hundred.
To have a reasonable chance for successful implementation of your marketing strategy,
each of the internal factors should have a rating of 70 or higher.
Characterize Your Enterprise|
The expert system will position your enterprise on the chart
based upon your description of:
You can trace through the supporting analysis and its conclusions, adjusting your input
until you are satisfied your description accurately characterizes your enterprise.
- market prominence
- distribution channels
- service history
- production experience
- complexity of technology
- economies of scale
- bargaining power of suppliers