Description of the Model
This chart portrays the interaction between three of the five forces from the Industry Attractiveness chart.
If the prospect is in a position to dictate the terms under which they purchase your product or service and there is also a high probability of new competition or substitute products then it will be difficult to be profitable.
As either or both of these forces is weakened, your potential for profitability increases.
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Characterize Your Enterprise
The expert system will position your enterprise on the chart
based upon your description of:
- switching costs
- economies of scale
- barriers to entry
- distribution channels
- differentiation
You can trace through the supporting analysis and its conclusions, adjusting your input
until you are satisfied your description accurately characterizes your enterprise.
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