more information: Overview Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind. Choose any chart: Competitive Advantage Potential Generic Strategies Strategic Factors Environmental Factors Environmental Risk Matrix Tendency to Buy Price Sensitivity Product & Market Change Industrial Decision Making Product Life Cycle Capacity & Propensity to Attack Sales Volume Product Market Profitability Boston Consulting Group Matrix Product Competitive Position Industry Attractiveness Marketing Strategy Matrix Directional Policy Matrix Business Risk Analysis Market Forces Internal Factors   Description of the Model The concepts of closeness to the core business and market attractiveness can be combined to analyze the risk of investing in new offerings. The proximity of the new offering to the core business is measured by its proximity to current offerings and current markets.   Characterize Your Enterprise The expert system will position your enterprise on the chart based upon your description of: technology familiarity with the materials special finishes quality standards suppliers bargaining power threat of substitutes threat of new entrants competitive rivalry bargaining power of the buyers You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise. Analysis of Your Enterprise Position Ideal Risky Low Potential Poor Prospect Close to Core Business High Market Attractiveness Distant from Core Business High Market Attractiveness Close to Core Business Low Market Attractiveness Distant from Core Business Low Market Attractiveness Offerings in this category represent the least risk and will be ideal candidates for development. Offerings in this quadrant are risky to develop since they stray from the core business. They will need a high level of investment, both in terms of resources and expertise. Proceed only if the long-term corporate strategy is intended to develop in this way. The decision to proceed should be based on the evaluation of the market potential. The low attractiveness of the market may be a benefit since it will be less lucrative for competitors. Offerings in this quadrant are poor prospects. They depart from the core business and offer low market attractiveness.

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