|Offerings in this category represent the least risk and will be ideal candidates for development.
||Offerings in this quadrant are risky to develop since they stray from the core business. They will need a high level of investment, both in terms of resources and expertise. Proceed only if the long-term corporate strategy is intended to develop in this way.
||The decision to proceed should be based on the evaluation of the market potential. The low attractiveness of the market may be a benefit since it will be less lucrative for competitors.
||Offerings in this quadrant are poor prospects. They depart from the core business and offer low market attractiveness.|