Business Resource Software, Inc.


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Overview

Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind.

Choose any chart:
Competitive Advantage
Potential Generic Strategies
Strategic Factors
Environmental Factors
Environmental Risk Matrix
Tendency to Buy
Price Sensitivity
Product & Market Change
Industrial Decision Making
Product Life Cycle
Capacity & Propensity to Attack
Sales Volume
Product Market Profitability
Boston Consulting Group Matrix
Product Competitive Position
Industry Attractiveness
Marketing Strategy Matrix
Directional Policy Matrix
Business Risk Analysis
Market Forces
Internal Factors
 

Description of the Model
The concepts of closeness to the core business and market attractiveness can be combined to analyze the risk of investing in new offerings. The proximity of the new offering to the core business is measured by its proximity to current offerings and current markets.
  Characterize Your Enterprise
The expert system will position your enterprise on the chart based upon your description of:
  • technology
  • familiarity with the materials
  • special finishes
  • quality standards
  • suppliers bargaining power
  • threat of substitutes
  • threat of new entrants
  • competitive rivalry
  • bargaining power of the buyers
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.
Analysis of Your Enterprise Position
Ideal Risky Low Potential Poor Prospect
Close to Core Business
High Market Attractiveness
Distant from Core Business
High Market Attractiveness
Close to Core Business
Low Market Attractiveness
Distant from Core Business
Low Market Attractiveness
Offerings in this category represent the least risk and will be ideal candidates for development. Offerings in this quadrant are risky to develop since they stray from the core business. They will need a high level of investment, both in terms of resources and expertise. Proceed only if the long-term corporate strategy is intended to develop in this way. The decision to proceed should be based on the evaluation of the market potential. The low attractiveness of the market may be a benefit since it will be less lucrative for competitors. Offerings in this quadrant are poor prospects. They depart from the core business and offer low market attractiveness.

The Circle shows the new product is close to your core business, but in a market with medium attractiveness. Offerings in this category represent the least risk and will be ideal candidates for development. Offerings in this quadrant are risky to develop since they stray from the core business. They will need a high level of investment, both in terms of resources and expertise.  Proceed only if the long-term corporate strategy is intended to develop in this way. The decision to proceed should be based on the evaluation of the market potential.  The low attractiveness of the market may be a benefit since it will be less lucrative for competitors. Offerings in this quadrant are poor prospects. They depart from the core business and offer low market attractiveness.

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Business Resource Software, Inc.
Georgetown, Texas 78628
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