Business Resource Software, Inc.


more information:

Overview

Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind.

Choose any chart:
Competitive Advantage
Potential Generic Strategies
Strategic Factors
Environmental Factors
Environmental Risk Matrix
Tendency to Buy
Price Sensitivity
Product & Market Change
Industrial Decision Making
Product Life Cycle
Capacity & Propensity to Attack
Sales Volume
Product Market Profitability
Boston Consulting Group Matrix
Product Competitive Position
Industry Attractiveness
Marketing Strategy Matrix
Directional Policy Matrix
Business Risk Analysis
Market Forces
Internal Factors
 

Description of the Model
This matrix measures the health of the market and your strength to pursue it. The results indicate the direction for future investment. The recommendation may be to invest, grow, harvest or divest.
  Characterize Your Enterprise
The expert system will position your enterprise on the chart based upon your description of:
  • Supplier Bargaining Power
  • Threat of Substitutes
  • Threat of New Entrants
  • Competitive Rivalry
  • Buyer Bargaining Power
  • Product Quality
  • Product Value
  • Relative Market Share
  • Reputation
  • Customer Loyalty
  • Staying Power
  • Experience
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.
Analysis of Your Enterprise Position
Invest Grow Harvest Divest
High Market Attractiveness
High Business Strengths
High Market Attractiveness
Low Business Strengths
Low Market Attractiveness
High Business Strengths
Low Market Attractiveness
Low Business Strengths
This is the ideal quadrant. Your strengths are directed at a highly attractive market. Invest your best resources in those parts of your business which are in this quadrant. You are in an uncomfortable quadrant. The market potential is attractive but you do not have the business strengths necessary for being really successful. The options facing you are either to take what you can while it is still possible or to invest in building a better competitive position. You must be selective in your efforts here, as this segment will cost you to invest in every aspect of the business. In this quadrant you have high strengths in a market that has lost its attractiveness in terms of future potential. It is still good for near term profits, so maintain the position for as long as possible. Think carefully about what you are doing to be in this quadrant. The market is not particularly attractive and your business strengths are below average here. Keep in this segment only if it supports a more profitable part of your business (for instance, if this segment completes a product line range) or if it absorbs some of the overhead costs of a more profitable segment.

The Circle is positioned to indicate your enterprise has slightly more than average strengths in a market with medium potential. This is the ideal quadrant.  Your strengths are directed at a highly attractive market.  Invest your best resources in those parts of your business which are in this quadrant. You are in an uncomfortable quadrant.  The market potential is attractive but you do not have the business strengths necessary for being really successful.  The options facing you are either to take what you can while it is still possible or to invest in building a better competitive position.  You must be selective in your efforts here, as this segment will cost you to invest in every aspect of the business. In this quadrant you have high strengths in a market that has lost its attractiveness in terms of future potential.  It is still good for near term profits, so maintain the position for as long as possible. Think carefully about what you are doing to be in this quadrant.  The market is not particularly attractive and your business strengths are below average here.  Keep in this segment only if it supports a more profitable part of your business (for instance, if this segment completes a product line range) or if it absorbs some of the overhead costs of a more profitable segment.

Copyright © 1994-2017 Business Resource Software, Inc. privacy  ¦   sitemap    
Authorize.Net Merchant Seal

( 8 0 0 ) 4 2 3 - 1 2 2 8

Business Resource Software, Inc.
Georgetown, Texas 78628
International: ( 5 1 2 ) 2 5 1 - 7 5 4 1