Business Resource Software, Inc.

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Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind.

Choose any chart:
Competitive Advantage
Potential Generic Strategies
Strategic Factors
Environmental Factors
Environmental Risk Matrix
Tendency to Buy
Price Sensitivity
Product & Market Change
Industrial Decision Making
Product Life Cycle
Capacity & Propensity to Attack
Sales Volume
Product Market Profitability
Boston Consulting Group Matrix
Product Competitive Position
Industry Attractiveness
Marketing Strategy Matrix
Directional Policy Matrix
Business Risk Analysis
Market Forces
Internal Factors

Description of the Model
This industry model was initially described by Michael Porter in his book, Competitive Strategy. It addresses the key factors that influence industry profitability.

The ideal position would be the outer edge of each axis. Any point on the scale where your enterprise ranks higher than all competitors represents a market opportunity.

Any competitor positioned higher on the scale represents a threat.
  Characterize Your Enterprise
The expert system will position your enterprise on the chart based upon your description of:
  • switching costs
  • economies of scale
  • barriers to entry
  • substitutes
  • shopping costs
  • differentiation
  • capacity
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.
Threat of new entrants is rated as .40 Threat of new entrants is rated as .40 Bargaining power of suppliers is rated as .44 Bargaining power of buyers is rated as .51 Bargaining power of buyers is rated as .51 Rivalry among existing firms is rated as .41 Rivalry among existing firms is rated as .41 Threat of substitute products/service is rated as .51

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Business Resource Software, Inc.
Georgetown, Texas 78628
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