Description of the Model
This industry model was initially described by Michael Porter in his book, Competitive Strategy. It addresses the key factors that influence industry profitability.
The ideal position would be the outer edge of each axis.
Any point on the scale where your enterprise ranks higher than all competitors represents a market opportunity.
Any competitor positioned higher on the scale represents a threat.
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Characterize Your Enterprise
The expert system will position your enterprise on the chart
based upon your description of:
- switching costs
- economies of scale
- barriers to entry
- substitutes
- shopping costs
- differentiation
- capacity
You can trace through the supporting analysis and its conclusions, adjusting your input
until you are satisfied your description accurately characterizes your enterprise.
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