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 Overview

Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind.

Choose any chart:
Competitive Advantage
Potential Generic Strategies
Strategic Factors
Environmental Factors
Environmental Risk Matrix
Tendency to Buy
Price Sensitivity
Product & Market Change
Industrial Decision Making
Product Life Cycle
Capacity & Propensity to Attack
Sales Volume
Product Market Profitability
Boston Consulting Group Matrix
Product Competitive Position
Industry Attractiveness
Marketing Strategy Matrix
Directional Policy Matrix
Business Risk Analysis
Market Forces
Internal Factors
  

Description of the Model
This graph compares the attributes of your offering with the best of your competition in each category. Ideally the display for your product will form a circle around the extremes of the graph. This evaluation will force you to consider the strength of each of the competitive offerings and how you must position your offering to face them. 		  Characterize Your Enterprise
The expert system will position your enterprise on the chart based upon your description of:
  • distribution channels
  • product quality
  • product performance
  • product features
  • relative pricing
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.
Your relative cost is rated 1.0, better than the best of your competitors. The relative cost of the best of your competitors is rated .9 The availability of the best of your competitors is rated at .9 Your availability is rated at .6, not as good as the best of your competitors. Your quality is rated as .8, the same as the best of your competitors. The performance of the best of your competitors is rated as .7 Your performance is rated as .5, less than the best of your competitors. Your features are rated as .8, better than the best of your competitors. The features of the best of your competitors is rated as .7 Your name recognition is rated as 1.0, better than the best of your competitiors. The name recognition of the best of your competitors is rated as .9 The durability of the best of your competitors is rated as .7 Your durability is rated as .5, less than the best of your competitors. The service of the best of your competitors is rated as .9 Your service is rated as .5, less than the best of your competitors.
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