Business Resource Software, Inc.


more information:

Overview

Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind.

Choose any chart:
Competitive Advantage
Potential Generic Strategies
Strategic Factors
Environmental Factors
Environmental Risk Matrix
Tendency to Buy
Price Sensitivity
Product & Market Change
Industrial Decision Making
Product Life Cycle
Capacity & Propensity to Attack
Sales Volume
Product Market Profitability
Boston Consulting Group Matrix
Product Competitive Position
Industry Attractiveness
Marketing Strategy Matrix
Directional Policy Matrix
Business Risk Analysis
Market Forces
Internal Factors
 

Description of the Model
One axis shows the market share relative to the industry leader which is always the leftmost circle.

The other axis shows market growth rate for the industry.

A circle is drawn for each competitor. The size of each circle represents that company's dominance.
  Characterize Your Enterprise
The expert system will position your enterprise on the chart based upon your description of:
  • share of market
  • condition of the market
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.
Analysis of Your Enterprise Position
Stars Cash Cows Question Marks Dogs
High growth
High share
Low growth
High share
High growth
Low share
Low growth
Low share
Business is likely to generate enough cash to be self sustaining. Recommended tactics:
  • promote aggressively
  • expand your product or service
  • invest in R & D
Business can be used to support other business units.
  • defend & maintain
Business requires a lot of cash to maintain market share.
  • invest more cash
  • or, divest
Business is a cash trap.
  • focus on short term
  • avoid risky project
  • limited future

Market leader You and your competitors. Competitor with the least market share. Business is likely to generate enough cash to be self sustaining. Business requires a lot of cash to maintain market share. Business can be used to support other business units. Business is a cash trap.

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Business Resource Software, Inc.
Georgetown, Texas 78628
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