more information: Overview Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind. Choose any chart: Competitive Advantage Potential Generic Strategies Strategic Factors Environmental Factors Environmental Risk Matrix Tendency to Buy Price Sensitivity Product & Market Change Industrial Decision Making Product Life Cycle Capacity & Propensity to Attack Sales Volume Product Market Profitability Boston Consulting Group Matrix Product Competitive Position Industry Attractiveness Marketing Strategy Matrix Directional Policy Matrix Business Risk Analysis Market Forces Internal Factors   Description of the Model One axis shows the market share relative to the industry leader which is always the leftmost circle. The other axis shows market growth rate for the industry. A circle is drawn for each competitor. The size of each circle represents that company's dominance.   Characterize Your Enterprise The expert system will position your enterprise on the chart based upon your description of: share of market condition of the market You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise. Analysis of Your Enterprise Position Stars Cash Cows Question Marks Dogs High growth High share Low growth High share High growth Low share Low growth Low share Business is likely to generate enough cash to be self sustaining. Recommended tactics: promote aggressively expand your product or service invest in R & D Business can be used to support other business units. defend & maintain Business requires a lot of cash to maintain market share. invest more cash or, divest Business is a cash trap. focus on short term avoid risky project limited future

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