|Your offering is in the best quadrant. Companies which are able to combine high product quality with high market share average around 40 percent return on investment.
||Your offering is in the quadrant that averages about 20 percent return on investment. These profits probably result from low costs as a result of economies of scale made possible by the high market share. Products in this quadrant are often oriented to a mass market and are generally quite difficult to differentiate. The principal criteria for purchase is price.
||Your offering is in the group that averages a 20 percent return on investment. Although you have a low market share, customers are willing to pay a higher price for the product.
||Your offering is in the quadrant where profitability is generally very low. Both market share and product quality are below average. Companies in this quadrant generally consider withdrawing their offering and making investments elsewhere.|