Business Resource Software, Inc.


more information:

Overview

Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind.

Choose any chart:
Competitive Advantage
Potential Generic Strategies
Strategic Factors
Environmental Factors
Environmental Risk Matrix
Tendency to Buy
Price Sensitivity
Product & Market Change
Industrial Decision Making
Product Life Cycle
Capacity & Propensity to Attack
Sales Volume
Product Market Profitability
Boston Consulting Group Matrix
Product Competitive Position
Industry Attractiveness
Marketing Strategy Matrix
Directional Policy Matrix
Business Risk Analysis
Market Forces
Internal Factors
 

Description of the Model
Profit Impact of Market Studies (PIMS) research has shown that there is a clear relationship between profitability, market share, and product quality. Here we consider quality of all aspects of your offer.

If customers perceive the offering as being of higher quality, they are prepared to pay more for it. This matrix displays this relationship.
  Characterize Your Enterprise
The expert system will position your enterprise on the chart based upon your description of:
  • performance
  • durability
  • conformance to specifications
  • features
  • brand recognition
  • reliability
  • fit and finish
  • serviceability
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.
Analysis of Your Enterprise Position
40$ ROI 20% ROI 20% ROI Low Return
High Market Share
High Product Quality
High Market Share
Low Product Quality
Low Market Share
High Product Quality
Low Market Share
Low Product Quality
Your offering is in the best quadrant. Companies which are able to combine high product quality with high market share average around 40 percent return on investment. Your offering is in the quadrant that averages about 20 percent return on investment. These profits probably result from low costs as a result of economies of scale made possible by the high market share. Products in this quadrant are often oriented to a mass market and are generally quite difficult to differentiate. The principal criteria for purchase is price. Your offering is in the group that averages a 20 percent return on investment. Although you have a low market share, customers are willing to pay a higher price for the product. Your offering is in the quadrant where profitability is generally very low. Both market share and product quality are below average. Companies in this quadrant generally consider withdrawing their offering and making investments elsewhere.

The Circle shows your enterprise has low market share and high product quality. Your offering is in the best quadrant. Companies which are able to combine high product quality with high market share average around 40% return on investment. Your offering is in the quadrant that averages about 20% return on investment.  These profits probably result from low costs as a result of economies of scale made possible by the high market share.  Products in this quadrant are often oriented to a mass market and are generally quite difficult to differentiate.  The principal criteria for purchase is price. Your offering is in the group that averages a 20% return on investment.  Although you have a low market share, customers are willing to pay a higher price for the product. Your offering is in the quadrant where profitability is generally very low.  Both market share and product quality are below average.  Companies in this quadrant generally consider withdrawing their offering and making investments elsewhere.

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Business Resource Software, Inc.
Georgetown, Texas 78628
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