more information: Overview Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind. Choose any chart: Competitive Advantage Potential Generic Strategies Strategic Factors Environmental Factors Environmental Risk Matrix Tendency to Buy Price Sensitivity Product & Market Change Industrial Decision Making Product Life Cycle Capacity & Propensity to Attack Sales Volume Product Market Profitability Boston Consulting Group Matrix Product Competitive Position Industry Attractiveness Marketing Strategy Matrix Directional Policy Matrix Business Risk Analysis Market Forces Internal Factors   Description of the Model Competition can offer benefits as well as threats to your participation in the industry. Competition may actually increase your competitive advantage by providing such benefits as a cost umbrella. They can assist in market development activities, and thereby increase the overall demand for your offering. Their actions may also deter new market entrants by crowding distribution channels thereby allowing you higher margins. Competitors can also threaten your position by attacking your offerings and your moves in the market. This chart presents your competitors as being threats or benefits to your efforts.   Characterize Your Enterprise The expert system will position your enterprise on the chart based upon your description of: share of market market growth rate competitor's staying power liquidity exit barriers You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise. Analysis of Your Enterprise Position Disruptive Dangerous No Threat Good Competitors Low Capability High Propensity to Attack High Capability High Propensity to Attack Low Capability Low Propensity to Attack High Capability Low Propensity to Attack While lacking the capability to improve the industry structure, these competitors can be highly disruptive to your activities. They may counter your moves and be a continual annoyance. These are the competitors that are truly dangerous to your position. They posses both the capability to attack and often demonstrate that behavior. You should attempt to position yourself away from these participants. Select other segments, distribution channels, pricing and packaging alternatives to create as much distance as possible. Competitors in this quadrant are neither a threat nor a benefit. Their efforts do not enhance the industry because of their limited capability. On the other hand, they do not threaten your position. These competitors can be good to the industry structure. They are highly capable, but are not prone to capricious acts which damage the industry and your position. Their capability will clearly offer a challenge to your efforts and will keep you honest.

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