Business Resource Software, Inc.


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Overview

Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind.

Choose any chart:
Competitive Advantage
Potential Generic Strategies
Strategic Factors
Environmental Factors
Environmental Risk Matrix
Tendency to Buy
Price Sensitivity
Product & Market Change
Industrial Decision Making
Product Life Cycle
Capacity & Propensity to Attack
Sales Volume
Product Market Profitability
Boston Consulting Group Matrix
Product Competitive Position
Industry Attractiveness
Marketing Strategy Matrix
Directional Policy Matrix
Business Risk Analysis
Market Forces
Internal Factors
 

Description of the Model
This chart illustrates the value of customer loyalty in markets with different levels of growth.
  Characterize Your Enterprise
The expert system will position your enterprise on the chart based upon your description of:
  • visibility in the industry
  • complementary products
  • buyer non-price objectives
  • stage of the market cycle
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.
Analysis of Your Enterprise Position
Develop Loyalty Maintain Loyalty Specialist Company Try Not to Lose It
High Market Growth
Low Customer Loyalty
High Market Growth
High Customer Loyalty
Low Market Growth
Low Customer Loyalty
Low Market Growth
High Customer Loyalty
There are clear long-term advantages to developing customer loyalty in this quadrant. Your actions should be focused at the efforts required to secure this loyalty. This quadrant indicates success. You should be reaping the rewards of customer loyalty. However, you should continue to work to maintain that loyalty. You should not become complacent. The low market growth makes it questionable for you to spend resources in building customer loyalty. If you are a specialist company or are in the embryonic stage of a market, your efforts may be justified. Some customers are very loyal to their suppliers. If you have developed their trust and support, even in a low-growth market, take care not to do anything to lose that loyalty. The market is probably mature, so do not overspend in this environment.

The Cirlce show your enterprise has high customer loyalty in a high growth rate market. There are clear long-term advantages to developing customer loyalty in this quadrant. Your actions should be focused at the efforts required to secure this loyalty. This quadrant indicates success. You should be reaping the rewards of customer loyalty. However, you should continue to work to maintain that loyalty. You should not become complacent. The low market growth makes it questionable for you to spend resources in building customer loyalty.  If you are a specialist company or are in the embryonic stage of a market, your efforts may be justified. Some customers are very loyal to their suppliers. If you have developed their trust and support, even in a low-growth market, take care not to do anything to lose that loyalty. The market is probably mature, so do not overspend in this environment.

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Business Resource Software, Inc.
Georgetown, Texas 78628
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