|There are clear long-term advantages to developing customer loyalty in this quadrant. Your actions should be focused at the efforts required to secure this loyalty.
||This quadrant indicates success. You should be reaping the rewards of customer loyalty. However, you should continue to work to maintain that loyalty. You should not become complacent.
||The low market growth makes it questionable for you to spend resources in building customer loyalty. If you are a specialist company or are in the embryonic stage of a market, your efforts may be justified.
||Some customers are very loyal to their suppliers. If you have developed their trust and support, even in a low-growth market, take care not to do anything to lose that loyalty. The market is probably mature, so do not overspend in this environment.|