more information: Overview Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind. Choose any chart: Competitive Advantage Potential Generic Strategies Strategic Factors Environmental Factors Environmental Risk Matrix Tendency to Buy Price Sensitivity Product & Market Change Industrial Decision Making Product Life Cycle Capacity & Propensity to Attack Sales Volume Product Market Profitability Boston Consulting Group Matrix Product Competitive Position Industry Attractiveness Marketing Strategy Matrix Directional Policy Matrix Business Risk Analysis Market Forces Internal Factors   Description of the Model This chart illustrates the value of customer loyalty in markets with different levels of growth.   Characterize Your Enterprise The expert system will position your enterprise on the chart based upon your description of: visibility in the industry complementary products buyer non-price objectives stage of the market cycle You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise. Analysis of Your Enterprise Position Develop Loyalty Maintain Loyalty Specialist Company Try Not to Lose It High Market Growth Low Customer Loyalty High Market Growth High Customer Loyalty Low Market Growth Low Customer Loyalty Low Market Growth High Customer Loyalty There are clear long-term advantages to developing customer loyalty in this quadrant. Your actions should be focused at the efforts required to secure this loyalty. This quadrant indicates success. You should be reaping the rewards of customer loyalty. However, you should continue to work to maintain that loyalty. You should not become complacent. The low market growth makes it questionable for you to spend resources in building customer loyalty. If you are a specialist company or are in the embryonic stage of a market, your efforts may be justified. Some customers are very loyal to their suppliers. If you have developed their trust and support, even in a low-growth market, take care not to do anything to lose that loyalty. The market is probably mature, so do not overspend in this environment.

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