more information: Overview Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind. Choose any chart: Competitive Advantage Potential Generic Strategies Strategic Factors Environmental Factors Environmental Risk Matrix Tendency to Buy Price Sensitivity Product & Market Change Industrial Decision Making Product Life Cycle Capacity & Propensity to Attack Sales Volume Product Market Profitability Boston Consulting Group Matrix Product Competitive Position Industry Attractiveness Marketing Strategy Matrix Directional Policy Matrix Business Risk Analysis Market Forces Internal Factors   Description of the Model This matrix examines how an organization might gain a competitive advantage. It measures relative costs and the degree to which the organization can differentiate its products/services from those of its competitors.   Characterize Your Enterprise The expert system will position your enterprise on the chart based upon your description of: ability to create barriers to entry market prominence & tenure brand recognition product uniqueness pricing & benefits switching costs distribution channels You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise. Analysis of Your Enterprise Position Maintain Specialty Outstanding Success Hope for Growth Market Maintain Cost Advantage Differentiation: High Relative costs: High Differentiation: High Relative Costs: Low Differentiation: Low Relative costs: High Differentiation: Low Relative costs: Low Indicates a specialty company that markets unique products at premium price. Outstanding opportunity for success. Freedom to compete at any price. You have high costs and a commodity type of product. The only hope for success is rapid growth of the market. Your products or services are much like your competitors'. If you can maintain your cost advantage, you can compete well as the lowest cost producer.

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