Business Resource Software, Inc.


more information:

Overview

Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind.

Choose any chart:
Competitive Advantage
Potential Generic Strategies
Strategic Factors
Environmental Factors
Environmental Risk Matrix
Tendency to Buy
Price Sensitivity
Product & Market Change
Industrial Decision Making
Product Life Cycle
Capacity & Propensity to Attack
Sales Volume
Product Market Profitability
Boston Consulting Group Matrix
Product Competitive Position
Industry Attractiveness
Marketing Strategy Matrix
Directional Policy Matrix
Business Risk Analysis
Market Forces
Internal Factors
 

Description of the Model
This matrix examines how an organization might gain a competitive advantage. It measures relative costs and the degree to which the organization can differentiate its products/services from those of its competitors.
  Characterize Your Enterprise
The expert system will position your enterprise on the chart based upon your description of:
  • ability to create barriers to entry
  • market prominence & tenure
  • brand recognition
  • product uniqueness
  • pricing & benefits
  • switching costs
  • distribution channels
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.
Analysis of Your Enterprise Position
Maintain Specialty Outstanding Success Hope for Growth Market Maintain Cost Advantage
Differentiation: High
Relative costs: High
Differentiation: High
Relative Costs: Low
Differentiation: Low
Relative costs: High
Differentiation: Low
Relative costs: Low
Indicates a specialty company that markets unique products at premium price. Outstanding opportunity for success. Freedom to compete at any price. You have high costs and a commodity type of product. The only hope for success is rapid growth of the market. Your products or services are much like your competitors'. If you can maintain your cost advantage, you can compete well as the lowest cost producer.

Your enterprise has high relative costs and high product differentiation. Your best opportunity for competitive advantage is to offer unique products at premium price. Indicates a specialty company that markets unique products at premium price. Outstanding opportunity for success. Freedom to compete at any price. The only hope for success is rapid growth of the market. The organization can compete primarily on price if it can maintain its cost advantage.

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Business Resource Software, Inc.
Georgetown, Texas 78628
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