Global Priorities
The analysis of each potential market produces an overall score that reflects the balance of benefits and risks of that market.
You can go through the analysis for any number of countries.
Then Global Insight can compare them and highlight where each presents exceptional benefits or exceptional risks.
Global Production
Global Insight compares the options of:
exporting from your domestic production
licensing production to a foreign enterprise
a strategic alliance with a foreign enterprise
direct foreign investment in production & marketing assets