Factors Affecting your Strategy
Business Insight® evaluates all the factors that could influence the potential for generating and maintaining profits over an extended period.
The analysis evaluates your strengths and weaknesses and considers the consequences of your following each strategy (first described by Michael Porter in his work, Competitive Advantage).
Examples of factors considered:
The analysis combines all the factors that could influence the potential for generating and maintaining profits over an extended period. Factors to consider include:
- Potential for competitive retaliation is based on the competitors resources, commitment to the industry, cash position and predictability as well as the status of the market.
- The enterprise's ability to construct entry barriers to competition such as the creation of high switching costs, gaining substantial benefit from economies of scale, exclusive access to or clogging of distribution channels and the ability to clearly differentiate your offering from the competition.
- The intensity of competitive rivalry as measured by the size and number of competitors, limitations on exiting the market, differentiation between offerings and the rapidity of market growth.
- The ability of the enterprise to limit suppliers bargaining power.
- The enterprise's ability to sustain its market position is determined by the potential for competitive imitation, resistance to inflation, ability to maintain high prices, the potential for product obsolescence and the 'learning curve' faced by the prospect.
- The availability of substitute solutions to the prospect's need.
- The prospect's bargaining power as measured by the ease of switching to an alternative, the cost to look at alternatives, the cost of the offering, the differentiation between your offering and the competition and the degree of the prospect's need.
- Market potential for new products considering market growth, prospect's need for your offering, the benefits of the offering, the number of barriers to immediate use, the credibility of the offering and the impact on the customer's daily operations.
- The freedom of the enterprise to make critical business decisions without undue influence from distributors, suppliers, unions, investors and other outside influences.
To learn more about software that implements these concept,
click here for a detailed product description of Business Insight®.
|A summary report generated from your data to illustrate the expert system process.|
|Business Insight fully implements the SWOT approach to analyzing the strengths and weaknesses of your business.|
|Five Forces Model|
|Business Insight is based upon the five forces model (first defined by Michael Porter) and other authors and business experts.|
|A sample list of the hundreds of factors considered by the expert system rules in Business Insight.|
Why Plan Well?
A list of the issues resolved by using Business Insight to evaluate the process of change in your business.
|Comments from users who have used Business Insight to clarify their strategies and achieved success.|
|Business Insight evaluates your marketing strategy against expert system rules.|