Business Resource Software, Inc.
Success Stories
in Marketing Strategy
Increase in sales
Improved design
Change in strategy
Federal grant
Competitor's weakness
Transfer resources
Confirm strategy
Educate Personnel
Expert Systems
Educational Users

in Writing Business Plans
Start-up Company
The Investor's View
Where are we headed?
Weighing Risks
Check List
Customized Plan

in Marketing Plans
Validate decisions
Competitive Analysis
Objective structure
Launching new business
Finding Market Fit


Validate Decisions

Aspen Technology
Aspen Technology is a leading supplier of software and services for the analysis, design and automation of process manufacturing plants in industries such as chemical, petroleum, pharmaceuticals, electric power, pulp and paper, and metals.
The Vice President, Products said: "As we look at the taking a product to market, there are many issues we must work through. Quick Insight allows us to quickly look at the product, the competition, the marketplace and validate the marketing decisions. With the results of Quick Insight I can then go to my management with a solid strategy decision and excellent supporting material to back it up."


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Business Resource Software, Inc.
Georgetown, Texas 78628
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