Weighing Risks
Advanced Micro Devices
When Advanced Micro Devices, a leader in the semiconductor industry,
considered developing a new product, a Strategic Planning Analyst, looked
to Plan Write for Business for help.
"The new product did not fit into our standard business model. We needed to
develop a business plan for the product that was unique."
"Business Plan Write provided complete flexibility to organize the outline
and associated text, charts and spreadsheets. Business Plan Write has
predefined charts for graphically portraying concepts such as prospect
characteristics, distribution channel volumes and cash flow."
"After we worked through the business plan, we realized that the product was
not a good fit into AMD's product line. With any new product, there is an
element of risk. Business Plan Write helped us think through the issues and
determine the new venture was not appropriate for our product line. Because
Business Plan Write is so thorough, we are confident we made the right
decision."
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