Northwestern University, Philip Kotler, Distinguished Professor of Marketing
For years, I've advocated that companies need to perform periodic
marketing audits to check their strategic fit to the changing market environment.
Business Insight goes further: it not only gives insight into the marketing side
of the business but into the company's total business situation, and its strengths
and weaknesses. One can hardly fail to spot problems and opportunities in
submitting their business situation to the disciplined appraisal provided by
John Hopkins University, Andrew Polcha, Adjunct Professor
I teach a class in Strategic Planning in Management at the Graduate
level for the Master of Science in Business Management program and use Business Insight as the primary tool for reviewing case studies taken from the Harvard
Business School series. So far we have reviewed Sturm Ruger (a fire arms
manufacturer) and Ben and Jerry's (an ice cream producer). A major benefit in
using Business Insight is my ability to pre-populate portions of the strategy and
have each team of students work on other specific aspects of the strategy, such
as competition. The product is a 'natural' for teaching the concepts of strategic
Keller Graduate School of Management, Cecil Horst, Professor
The students in my strategic management courses found great value in
the comprehensive analytical framework Business Insight utilizes. The analysis
function, especially, was very useful to point out inconsistencies in students'
Harvard Graduate School of Business, John Sviokla, Assistant Professor
In my capacity here at Harvard I am exposed to many of the new tools
for business and strategic planning. Business Insight is the best I have
St. Edwards University, Fred Patterson, Adjunct Professor
I use Business Insight in my MBA course and have found it to be a most
comprehensive example of expert systems technology. Business Insight should be an
essential element in the implementation of any management support system. After
extensive exposure to Business Insight my students and I came away as real
Idaho State University, Bob Watts, Professor
I teach information systems and use Business Insight in an MIS class.
I usually have 30-40 students per class. What is so impressive is how it opens
their eyes to the numerous questions one needs to consider when evaluating a
marketing strategy. It's a great educational tool.
Old Dominion University, Dennis Ackerman, Professor
I think Business Insight is the best product I have ever seen for
causing one to seriously think about a business. Just going through the list of
questions is of significant value, even before you have fully responded and
produced an assessment.
Simon Fraser University, Jim Matkin, Adjunct Professor
I use Business Insight in my Executive MBA course on Entrepreneurism.
The product is well suited to application in a group environment (our teams
consist of 5 students each). The value in the product stems from it's tremendous
training approach to marketing strategy. After my initial experience with using
Business Insight I have no doubt it will continue to be a mainstay in future
Business Insight is used in business courses by more than 150 of the leading
universities in the world.