Because of technology advancements, Bartizan, Inc., a mid-sized manufacturer, felt they needed to change their marketing strategy. Lewis Hoff founded Bartizan Corporation, based in Yonkers, NY, 21 years ago. Over the years this manufacturer of credit card imprinting machines has become a multi-million dollar operation. However, recent advances in electronics have begun to make an impact on Bartizan's market, with the result that the company is planning to develop all new products and services. Seeking a systematic approach to evaluating a product's potential, Hoff turned to Business Insight. "I am absolutely amazed at the depth of Business Insight. It has already caused me to rethink a number of aspects of our business and to reconsider our plans. I am convinced I will get a return on my investment in Business Insight many times over."