Determine what you could do to strengthen your company, like:
- Lowering your costs
- Constructing competitive barriers
- Improving your management team
- and others
Also determine what you can do to make your product or service more
attractive to the buyers, like:
- Shorten the decision cycle
- Increase buyer awareness
- Increase the value to price ratio
- and more
You can then see what impact your alternatives would have on your success
and what will move you from the red zone to the green zone.