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Who Uses Business Insight?
| Distinguished Professor of International Marketing, Northwestern University |
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For years I've advocated that companies need to perform marketing audits to check their strategic fit to the changing market environment. Business Insight goes further, it not only gives insight into the marketing side of the business, but into the company's total business. One can hardly fail to spot problems and opportunities in submitting their business situation to the disciplined appraisal provided by Business Insight.
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IBM
System Strategy Department |
| Mark McNeilly, Steve Gessner: |
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We are responsible for market analysis and strategy recommendations in the System Strategy Department at IBM in Rochester, MN, home of the AS/400 minicomputer. One question we skeptically asked ourselves was, Will this software really give us any insights we hadn't thought of? (After all, the program is called Business Insight.) The answer is, it did!
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President of
Bartizan Corporation |
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Bartizan is a multimillion-dollar manufacturing firm. Business Insight saved us at least $150,000, and probably closer to a quarter million, by warning us away from what looked like a lucrative opportunity.
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Assistant Professor
Harvard Graduate School of Business |
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In my capacity here at Harvard I am exposed to many of the new tools for business and strategic planning. Business Insight is the best I have seen.
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VP Financial Planning
Mary Kay Cosmetics |
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Using Business Insight is like having Michael Porter on call. It is like a refresher course for my MBA education.
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To learn more,
click here for a detailed product description of Business Insight®.
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| Online Sample |
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| A summary report generated from your data to illustrate the expert system process. |
| SWOT Analysis |
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| Business Insight fully implements the SWOT approach to analyzing the strengths and weaknesses of your business. |
| Five Forces Model |
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| Business Insight is based upon the five forces model (first defined by Michael Porter) and other authors and business experts. |
| Factors included |
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| A sample list of the hundreds of factors considered by the expert system rules in Business Insight. |
| Benefits |
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Why Plan?
Why Plan Well?
A list of the issues resolved by using Business Insight to evaluate the process of change in your business. |
| Testimonials |
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| Comments from users who have used Business Insight to clarify their strategies and achieved success. |
| Marketing Strategy |
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| Business Insight evaluates your marketing strategy against expert system rules. |
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