Software for the Brave
Business Insight will find the holes in your business strategy.
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- point out inconsistencies in your strategy
- rate your critical skills and functions
- mark the strengths and weaknesses of your strategy
- give no holds barred constructive criticism
- suggest ways to improve
- compare alternative strategies
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It Analyzes Everything
Business Insight combines the information you provide with its
extensive knowledge base of hundreds of business concepts.
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- a success potential rating in eleven key areas
- a list of strategic strengths and weaknesses
- observations on strategic inconsistencies
- a written critique of your strategy
- a graphic analysis of key marketing concepts
- a written draft of a marketing plan
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Learn from Criticism
If the reasoning for any conclusion is not obvious, you can trace through
the analysis logic.
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| Interrogate Business Insight's Conclusions: |
- Review your planned use of distribution channels versus
Business Insight's effectiveness rating.
- Review the various pricing strategies to determine
which is best for your products or services in this market.
- Review strategies for market segmentation,
promotion, environmental influences, product/service positioning.
- Are your expectations of return on investment reasonable?
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Fill in the Gaps
Get answers to the questions you will be asked by any investor or
management review.
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| Marketing Questions answered by Business Insight: |
- Should I enter the market now or wait?
- Have I targeted the correct market segment?
- Am I using effective channels of distribution?
- Do I price for market penetration or cash generation?
- Will environmental trends help my business?
- How is competition affecting profit potential?
- What impact will new technologies have?
- Should I deviate from industry standards?
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Sophisticated Strategies
More analyses in less time
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| New Features in Release 5.0: |
- Completely updated user interface which is more "management friendly."
- A new Quick Start feature speeds the data input process and gets you into the analysis in under an hour.
- Final report includes 3 levels of completely integrated analysis, tailored to specific management requirements.
- A new facility to quickly evaluate the effects of external changes to the business.
- Revised Comparison feature that allows detailed analysis of different strategies complete with graphical presentations.
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Consider Alternatives
Have Business Insight suggest changes to make the most positive impact.
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a Powerful, Coherent Strategy
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